Mode of Study
Virtual Live

A critical issue for entrepreneurs and technical managers is how to translate opportunity into competitive advantage. This course explores the management of innovation, including the technical transition of applied R&D into products, the planning and launching of new products, and product management. Management of discontinuous technologies will be explored. The impact of competition by the introduction of new discontinuous technology will be addressed. Managing engineers through the creative process, as well as innovation and technological evolution, will be covered. The course includes both formal and guest lectures. Case studies will be used as an important learning vehicle.