Today an immense social media landscape is being fueled by new applications, growth of devices (e.g., Smartphones and devices), and human appetite for online engagement. With a myriad of applications and users, significant interest exists in the obvious question, "How does one better understand human behavior in these communities to improve the design and monitoring of these communities?" To address this question a multidisciplinary approach that combines social network analysis (SNA), natural language processing, and data analytics is required. This course combines all these topics to address contemporary topics such as marketing, population influence, etc. There will be several small projects.
Knowledge of Python or R; matrix algebra.