With a career of over 30 years, Dr. Christophe Morin is a pioneer in neuromarketing, AI-based predictive analytics, and persuasive messaging. His groundbreaking NeuroMap™ model bridges neuroscience and consumer psychology to optimize how brands connect with audiences on a primal level. As co-founder and Chief Persuasion Scientist at SalesBrain, Dr. Morin has transformed persuasion into a measurable science, creating tools and methods adopted by top brands and training executives globally in brain-based influence.
Education History
- Media Psychology, Media, Fielding Graduate University
- M.B.A, Marketing research, Bowling Green State University
- Ph.D., Media Psychology, concentration in neuropsychology, Fielding Graduate University
Work Experience
Lecturer, Johns Hopkins University
Publications
1. The Persuasion Code (Wiley, 2018) A detailed exploration of NeuroMap™ and its applications, influencing marketers to use brain science in consumer messaging.
o Awards: 2019 Axiom Business Book Award, Silver
2. The Ultimate Neuromarketing Research Guide (2019) A comprehensive handbook for using neuroscience in consumer research, with a focus on ethical data practices
3. The Serenity Code (2021) A culturally adapted version of The Persuasion Code, specifically for Turkish audiences
4. Open (upcoming, 2024) An innovative look at neuroplasticity and its applications in mental health and resilience, blending neuroscience with spiritual therapeutic practices
Honors and Awards
- Great Mind Research Award :Awarded by the Advertising Research Foundation for contributions to neuromarketing research (2011)