Christophe Morin

With a career of over 30 years, Dr. Christophe Morin is a pioneer in neuromarketing, AI-based predictive analytics, and persuasive messaging. His groundbreaking NeuroMap™ model bridges neuroscience and consumer psychology to optimize how brands connect with audiences on a primal level. As co-founder and Chief Persuasion Scientist at SalesBrain, Dr. Morin has transformed persuasion into a measurable science, creating tools and methods adopted by top brands and training executives globally in brain-based influence.

Education History

• Media Psychology, Media, Fielding Graduate University
• M.B.A, Marketing research, Bowling Green State University
• Ph.D., Media Psychology, concentration in neuropsychology, Fielding Graduate University

Work Experience

Lecturer, Johns Hopkins University

Publications

1. The Persuasion Code (Wiley, 2018) A detailed exploration of NeuroMap™ and its applications, influencing marketers to use brain science in consumer messaging.
o Awards: 2019 Axiom Business Book Award, Silver
2. The Ultimate Neuromarketing Research Guide (2019) A comprehensive handbook for using neuroscience in consumer research, with a focus on ethical data practices
3. The Serenity Code (2021) A culturally adapted version of The Persuasion Code, specifically for Turkish audiences
4. OPEN ( 2025) An innovative look at neuroplasticity and its applications in mental health and resilience, blending neuroscience with spiritual therapeutic practices
5. OPEN UP Integrating your Enneagram Type using OPEN

Honors and Awards

• Vistage Speaker Top Performer Award (2022)
• Axiom Business Book Award Winner (Silver): The Persuasion Code, Wiley (2018) (2019)
• Great Mind Certificate (ARF) (2016)
• Great Mind Innovation Award (bronze) (2014)
• Vistage Speaker of the Year Award for Malaysia (2013)
• Great Mind Research Award :Awarded by the Advertising Research Foundation for contributions to neuromarketing research (2011)
• Great Mind Award Certificate (2011)
• Above and Beyond Speaker Award (2009)