Medical Device Marketing and Market Position Establishment - 585.661

This course provides a comprehensive overview of how regulatory, ethical, and commercial considerations shape the marketing of medical devices across risk classes. Students learn to analyze regulatory requirements, evaluate and design compliant marketing strategies, and critique real-world marketing practices aimed at both healthcare professionals and consumers. Through applied assignments and case studies, the course prepares students for roles in entrepreneurship, product management, regulatory marketing, and commercialization within the medical device industry.