Course Number
Primary Program
Course Format
Synchronous Online

Entrepreneurship is defined as the pursuit of opportunity beyond the resources currently controlled. A successful business venture needs more than just a good idea. This course focuses on providing the student with the knowledge and skills necessary to start, manage and grow a successful business venture. Classes will cover the basics of opportunity identification, prototyping, business models, marketing, business planning, financing, and management. The course is designed to provide students with both the practical and theoretical knowledge to understand and pursue entrepreneurial ideas. Lectures, case studies and readings as well as a practical understanding of real-world situations will help students to develop a business plan, conduct market research, create a marketing campaign, and the ability to pitch their ideas to others. Ultimately the goal of this course is to provide the student with the knowledge and confidence to turn ideas into successful business ventures.